Blossom Weizen | 5% ABV
Key Tasting Notes: Ripe Banana, Clove, Whole Wheat Bread
Our second beer on the list is Blossom Weizen. It is made to counter-balance Red Truck Red Ale. While the red ale is bitter and bold with hops and caramel malt, Blossom Weizen offers a mellow and refreshing touch of wheat malt along with a floral aroma from a special yeast strain.
Since Thailand is located in the tropical zone, barley and wheat which belong to a cooler climate are hard to grow naturally. However, there is a rice research center in Samoeng District, Chiang Mai Province (http://smg-rrc.ricethailand.go.th/), that puts a lot of effort not only into the development and the cultivation of wheat and barley in Northern Thailand but also the education on the related subjects.
We firmly believed that it would be an important small step for the Thai craft beer industry if we could use their pristine produce to make beer. With that in mind, after so many attempts, we successfully added raw “Fang-60” wheat into the brewing process of our hefeweizen. We were so proud of it that our first version of the label featured the very wheat field from Samoeng Rice Research Center. We named it “Chiang Mai Weizen”.
Chiang Mai Weizen was well-received and quickly gained popularity due to its easy-drinking nature. The beer also won the title “Country Winner” in World Beer Awards 2017.
A special attribute of Chiang Mai Weizen was its floral notes from an authentic German hefeweizen yeast. Since our clients commended us a lot for that aspect, we went on to highlight it by renaming it “Blossom Weizen”.
The yellow orchid on the label is “Uang Kham” (Dendrobium chrysotoxum – also known as the fried egg orchid) which is native to the north of Thailand, especially the greater Chiang Mai area. The background features the peak of the famous majestic carbonate mountain called “Doi Luang Chiang Dao”. It is a UNESCO’s biosphere reserve and the third most visited ecotourism site in Thailand. Besides the abundance of distinctive flora and fauna, this region is also diverse in ethnic groups, as well as the ancient Lanna culture.
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